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This web page shop.stiffstays.com had the following on the site, "CELEBRATE LOVE - SAPPHIRE TWO PAIR SET WITH GIFT BOX." Our analyzers saw that the website said "75 INCH SAPPHIRE PLATED 1 PAIR EACH." The Website also said " ONYX COMBO PACK - 4 PAIR SET. 75 INCH ONYX PLATED 2 PAIRS EACH. SS SHORT SIZE - 4 PAIR SET. SS SLIM SERIES EXTENDED SIZE - 2 PAIR SET. 275 INCH STAINLESS STEEL 2 PAIRS - SLIM SERIES. TI SHORT and STANDARD PACK - 4 PAIR SET. 5 INCH TITANIUM 2 PAIRS EACH. TI STARTER PACK - 2 PAIR SET. SAPPHIRE COMBO PACK - 4 PAIR SET." The website's header had collar stays as the most important optimized keyword. It is followed by metal collar stays, collar stays metal, and stainless steel collar stays which isn't as highly ranked as collar stays. The next words shop.stiffstays.com used was titanium collar stays. stiff stays was included but could not be viewed by web engines.